Career Professionals of Canada - Milton, Ontario
Live Website: | www.careerprocanada.ca |
Main Function: | Online Community |
Website Services: | web design and development; hosting, maintenance and support; content management system |
The Client
Career Professionals of Canada is the leading Canadian member driven career services organization. Their Mandate is to enable Canadians to achieve their career, business, and organizational development goals by promoting quality, ethics, and expertise within the industry. Career Professionals of Canada connects individuals and organizations to a nationwide network of advisors.
The Challenge
Career Professionals of Canada asked us to re-develop their website to help them:
- increase the awareness and sales of their services
- increase the number of members
In order to achieve these primary objectives, their new website needed to:
- increase the strength of their brand
- become a valuable resource for career professionals and job seekers
- provide efficient connectivity tools for the members
- improve the attractiveness and value of membership
The Solution
We developed an on-line membership portal featuring:
- Completely redesigned graphic layout to enforce client's brand
- Restructured website navigation for better usability
- WebBridge content management system that allows staff to add and edit unlimited pages and menu items
- Membership management module with self-serve member account and profile management tools, automated renewal reminders and account deactivation upon expiration
- E-commerce solution with shopping cart, automated invoicing and messenging
- Forum module with public and members-only areas, and automated daily or weekly digests
- Automated feed from member's blogs
- Internal search engine that allows visitors to quickly locate the information they want
The Results
During the first 8 months after the website relaunch:
- Teleclass courses sales tripled, year over year total for the 8 months period
- The membership increased 34%
